MARKENKRAFT
Executive Circle

Mark Ritson is widely regarded as one of the world’s leading brand strategists. He holds a PhD in Marketing and spent 25 years as a marketing professor, teaching at institutions including London Business School, the University of Minnesota, Melbourne Business School and MIT. His MBA teaching has received numerous awards.

Alongside his academic career, he has advised global brands such as Baxter, McKinsey, Subaru, Donna Karan, Johnson & Johnson, De Beers, Sephora, Shiseido, Ericsson and WD-40. For thirteen years, from 2002 to 2015, he served as in-house brand strategist for LVMH, working closely with leadership teams across brands including Louis Vuitton, Dom Pérignon and Hennessy.

For more than two decades, Mark has written weekly columns for leading industry publications. He is a seven-time winner of the PPA Columnist of the Year Award and has been named Business Columnist of the Year multiple times by the British Society of Magazine Editors. His work has appeared in publications including the Sloan Management Review, Harvard Business Review, Journal of Advertising and Journal of Consumer Research.

His co-authored research on pricing was cited by Nobel Prize winner George Akerlof in his Nobel Lecture. He has received numerous honours, including the Sir Charles McGrath Award from the Australian Marketing Institute and an Honorary Fellowship from the IPA.

Today, Mark focuses on his globally renowned Mini MBA programmes. He lives in Tasmania with 3 Tasmanians plus many idiot rescue dogs. He has a boat that he never uses. And a gym that he uses even less. But he does find time to drink wine, usually in his underpants, until very early in the morning marvelling at the absurdity of it all.

Olaf Hartmann is one of the leading expert in brand experience, a pioneer of multisensory marketing and founder of the Multisense Institute, a consultancy for evidence based sensory marketing.

After starting his career in international marketing, he founded Germany’s first agency for haptic brand communication and has spent more than two decades helping organisations create distinctive and commercially effective multisensory brand communication.

Together with Uwe Munzinger, he co-founded MARKENKRAFT, a platform dedicated to bringing evidence-based marketing and branding insights into practice through podcasts, books, masterclasses and executive education.

Olaf is the host of the MARKENKRAFT podcast, co-author of several marketing books and a frequent keynote speaker at conferences and industry events.

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Uwe Munzinger is one of the leading experts in brand strategy and brand experience management. As founder and Managing Director of Munzinger Brand & Experience, he helps companies build stronger brands through evidence-based brand development. 

Over the course of his career, he led Icon Brand Navigation, the world’s first consultancy dedicated to evidence-based brand management, now part of Kantar, and held leadership roles at BBDO and GfK.

Together with Olaf Hartmann, he co-founded MARKENKRAFT, a platform that translates the latest findings from international brand research into practical guidance through masterclasses, podcasts, books and executive education. He is the author of eight books on branding, including recently together with Olaf Hartmann “Markenkraft durch Brand Experience”.

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